Learn how to start On-Page SEO – Search Engine and Keyword research

In this article, you will learn about the search engine, keyword research and how to find more and more keyword with keyword research tool.

In order to understand website SEO, we first need to understand what a search engine is?

According to Wikipedia, a search engine is a program web application which is made of algorithms to search query on the internet. The search result pages are displayed in a list of results which is also called search engine results pages (SERPs).  It is operated by running an algorithm on a web crawler to fetch information of the website or the online pages and stored in the search directory.

The work-flow is an on-going process with regular update and change of the algorithms & crawling methods. SEO best practices are constantly changing as there is no standard thumb rule in doing SEO for any website.

Below is the top active List of Search Engines:

Year Engine Current status
1994 WebCrawler Active, Aggregator
1994 Lycos Active
1995 Daum Active
1995 Excite Active
1995 SAPO Active
1995 Yahoo! Active, Launched as a directory
1996 Dogpile Active, Aggregator
1996 HotBot Active (lycos.com)
1996 Ask Jeeves Active (rebranded ask.com)
1997 Yandex Active
1998 Google Active
1998 Ixquick Active also as Startpage
1998 MSN Search Active as Bing
1999 GenieKnows Active, rebranded Yellowee.com
1999 Naver Active
2000 Baidu Active
2000 Exalead Active
2000 Gigablast Active
2003 Info.com Active
2004 Yahoo! Search Active, Launched own web search (see Yahoo! Directory, 1995)
2004 Sogou Active
2005 AOL Search Active
2005 GoodSearch Active
2006 Soso Active
2006 Search.com Active
2006 ChaCha Active
2006 Ask.com Active
2006 Live Search Active as Bing, Launched as rebranded MSN Search
2007 Blackle.com Active, Google Search
2008 DuckDuckGo Active
2009 Bing Active, Launched as rebranded Live Search
2009 Scout (Goby) Active
2009 NATE Active
2010 Yandex Active, Launched global (English) search
2011 YaCy Active, P2P web search engine
2013 Qwant Active, no user tracking and no filter bubble
2013 Halalgoogling Active, Islamic / Halal filter Search
2013 Egerin Active, Kurdish / Sorani Search engine
2016 GoPit Active, English / web Search engine

Now as you know what a Search Engine is, let’s start with the First Step into search engine optimization (SEO).

Keyword Research

For any On-page SEO strategies, keyword research and its optimization are crucial & the most integral factor in On-page SEO checklist. It can either make your SEO campaign or break it. It’s better to avoid any kind of hurry into finding keyword for your website, spend a good amount of constructive time to zero in the Set of keywords which will be called your primary keywords.

How to find a perfect primary keyword for your website by CPCGURU Technique:

Let’s divide this into further subsets of understanding your user perceptions, how they will search Google and what will be the beforemaths of the event which is likely to happen in present.

Understand your customer’s or visitor’s point of view.

You need to understand the customer’s point of view and relate this with the keywords or vice-versa which is related to the product or service you showcased in your website or blog. By doing this you will get a better insight of your customer’s persona and their profile.

For example, if you are a florist selling flowers, you need to know the people (your prospects) who are in need of a florist or under what situations will your prospects buy flowers.

By doing this you can shortlist top 5 keywords which match the customer’s point of view.

Find out how they will address their problem online to get a solution or for information

In this technique, you need to think just like a customer and try to find more and more keywords for your product or service.  A visitor can search for any phrases any words for their requirement; try to think in that way and shortlist at least 5 – 10 Keywords or Keyword Phrases.

Once you have a bunch of Keywords in your hand, it’s time to find more keywords from online keyword research tools with their volumes.

You can use any of the below free keyword research tools but always try to choose keywords which are closely related and relevant to your product or service.

Keyword tool – Have limited access but worth a try!

Ninja Search Combination Tool – This tool allow you to use combinations of keywords and phrases and generate more keywords base on the combination.

MajesticSEO – It shows you the present Google search listing and which website is listed for the keyword.

SEO Book Keyword Tools – It’s a free tool which needs registration before using it.

Bing Webmaster Toolbox – This webmaster tool gives you Bing search volumes for given keywords, for using it you need to register yourself with a Hotmail and Live email account.

WordTracker – A nice on the go online tool which gives you keywords volumes with their completion and Keyword Effectiveness Index (KEI).

Keyword Discovery – An online keyword tool which has an adult filter also if you hate Captcha filling after every request then it can be painful.

Ubersuggest – A little more advance tool with few more option before a search for keywords, few disadvantages is that it doesn’t give all statistical information under one window you need to click each and every keyword.

KGen – This is an Addon extension which works only with Firefox browser.

Wordpot – This is an Addon extension which again works only with Firefox browser.

You can also take a help of Google Keyword Planner (If you already have a Google Adwords account) by going into tools and selecting Keyword planner.

Once you know how to derive keywords and keyword phrases for your campaign start building content around it which should again useful for the visitor and serve relevance for your product and services

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