Big Data Analytics

How Zara used Big Data Analytics to be ahead of Clothing and Retail industry?

Big Data Analytics & Zara It is a capital error to theorise before one has data. Sherlock Holmes. Data makes the matter of information lack a thing. The capture of its transformation to business information as a core element of strategy and information has helped the retailer Zara gain competitive benefits, enhance decision making and increase productivity….

Keyword Research

Learn how to start On-Page SEO – Search Engine and Keyword research

In this article, you will learn about the search engine, keyword research and how to find more and more keyword with keyword research tool. In order to understand website SEO, we first need to understand what a search engine is? According to Wikipedia, a search engine is a program web application which is made of algorithms…

Search Engine Marketing

Overview of Search Engine Marketing

This article will explain you an overview of search engine marketing with an example of Google AdWords and type of campaign. As already mentioned in the earlier article let’s drive more into this topic. On a major scale, google’s revenue comes from AdWords and AdSense both are part of search engine marketing. When a company who wants…

Keywords Shortlisting

Learn how to start On-Page SEO – Keyword Shortlisting [Updated]

In this article, you will learn about keyword shortlisting and best practices. In my previous article, you had read about search engine and a cpcguru method of doing a keyword research. Now let’s find how to pick the best keywords! Low Competition and High Search Volume Keywords: Now you have the ability to search the…

A Beginner's Guide to Digital Marketing

A Beginner’s Guide to Digital Marketing

Welcome to, this article will let you learn and know about digital marketing right from the scratch. If you do not have any knowledge of digital marketing and want to learn about it then you are in the right place! If you are a digital marketing professional looking out for more resources and references…

Types of Website

Types of Website and SEO methods to start with

Welcome to, this article will help you understand different types of website and their SEO method in general. Ideally, we see web pages on our web browsers which normally Google chrome or Firefox. I will not get into the technicalities and processes involved because we don’t need it now but briefly websites are made…